Friday, November 7, 2014

PSA

Right. Sooo I had some fun with this. I wanted to use humor as a hook and might have gotten a little carried away. As a result:

WARNING: VIDEO CONTAINS SOME MILDLY GRAPHIC LANGUAGE

I wasn't sure how I wanted to present things. I looked at some other videos about online bullying, and most of them were kind of drab, so I wanted to change pace a little bit.

I feel like the humor takes away from the power of the message, but at the same time makes it more likely for a wider audience to actually view and remember it. I think it is a battle between two different factors: a serious video that hits home well that no one watches, or a funny video that people share that doesn't send as strong of a message.  Obviously I chose the latter.

I noticed a lot of people went for a dramatic flair, so I exaggerated a little with the multiple camera angles for an additional sarcastic effect. I also tried to use some memes and "internet speak" to draw the target audience in. I used webcam shots of me speaking to add a personal effect as well. I've been told I have a good smile, so I exaggerated on that also to produce an initial and closing hook.

I hope you enjoy! Sorry if I got off track, but I had fun making it!


2 comments:

  1. You had me at Grumpy Cat – he’s my spirit animal.

    As someone who actively avoids the comment sections on websites because of the aggressive comments, I really appreciate a humorous attempt to combat it. The vibe of your video was very characteristic of the type of media that appeals to your intended audience. I thought it was very creative and you balanced your use of humor (quips, memes, and facial expressions) well with your argument and statics. Your slogan is definitely memorable, especially since you began and ended with it.

    Great video!

    ReplyDelete
  2. Holy Cow! That was the best PSA of life! I love your motto, "don't be a dick" along with the cheesy-game-show-host-like smile! YOU NAILED IT, man! You would absolutely get a perfect score from the rubric we were given! Bravo! I adore this video & may be forced to view it multiple times and share it with others, if that's ok! THANK YOU for sharing!

    ReplyDelete